New product development NPD / Screen printing Screen printing / Supply chain streamlining Supply chain
Cotswold Brew Co.
The brief
Re-invigoration
Cotswold Brew Co is one of the oldest lager microbreweries in the UK. As part of a rebranding project they asked Rawlings to help re-invigorate their lager bottles. They had a new logo to work with, so the goal was to build on this and create unique packaging that set them apart, reinforcing their new visual identity, to ultimately increase sales.
The approach
Bold & black
After in-depth discussions about their brand, the lager and their vision for the packaging, the client decided on a bottle shape from our 330ml Vichy range, sprayed black with a bold screen-printed logo. However we were concerned the black spray could get scratched on filling lines. Instead, we recommended using our new 330ml black glass bottle. Although a different shape, it would reduce the overall cost of the project, and the risk of damage would be greatly reduced. Happily the client agreed.
The result
Loved by lager drinkers
Together we created a visually-striking black bottle that proudly shows off the Cotswold Brew Co’s bold new logo and distinct lager. Lager drinkers love it too - the new bottle has achieved an uplift in sales, new customers and new trade accounts.
EMMA KEENE, MANAGING DIRECTOR, COTSWOLD BREW CO
