The Rise of Cold Brew Coffee

We all know that coffee is a hugely popular drink, and most of us need our fix in the morning before our brains kick into gear to make us as productive as possible – that’s nothing new.

What is new is how the coffee market is developing in line with changing consumer demand. It appears consumers are demanding more cold brew coffee products and a more readily available coffee hit on-the-go. As such, Rawlings has completed multiple projects over the last couple of years developing cold brew coffee packaging for our customers.

Mainly our customers have wanted re-sealable bottle options for the increasing trend of on-the-go coffee, so our 250ml amber bottle (click here) and our 240ml boston bottle (click here) have been popular options, as they provide a different visual option than the norm to grab consumers’ attentions. Combine these bottle options with a great label or screen print and you have the beginnings of a great brand.   

But as more people get turned onto cold brew coffee this re-sealable option may become increasingly redundant as palates change and cold brew coffee isn’t required to be as on-go-go as first thought.

Packaging trends from a consumer perspective are developing to demand cold brew coffee in a more elegant container that is not re-sealable, and from the perspective of the brand more elegant containers are being demanded to reflect the complexity of their coffee.

This trend is accurately reflected in the packaging of Timbertrain Coffee Roasters. By selecting a container that is more akin to craft beer, Vancouver-based coffee company, Timbertrain Coffee Roasters has created a solution that has a simple elegance to it, while giving off a high-quality feeling.

"Using a combination of science, art and heart, Timbertrain produces amazing coffee and they wanted to ensure their identity and packaging match their premium quality and expertise."

If this is the direction that you want to take your brand Rawlings have a range of great glass bottles to achieve this design style, such as our Vichy (click here) or Black glass range (click here - we do have more black glass bottle options available, not currently on the website).  

Rawlings can also aid with creating a stunning visual label option to complete a bottle solution. Get in touch today for pricing or to discuss branding options to create a stunning solution for your cold coffee brand.