The Benefit of Seasonal Packaging | Rawlings News

The Basics

For hundreds of years, companies have used special events such as Christmas or company landmarks as a means to market and maximise the potential of their products. Since then, corporate kings utilise this method throughout the year in a multitude of ways. This then helps to strengthen their brand and stand out from the marketplace.

One of the greatest examples of this has to be the Coca Cola Truck Advert you see during Christmas. Everybody’s heard of that, right?

That’s exactly how promotional adverts can benefit your business and packaging is no different. Now enough about them, what benefits can you unravel?

Understanding the Benefits

Besides giving your product a stunning new look, there are an array of benefits ready to be optimised. Here’s a quick list of the benefits which can come from seasonal packaging:

1.  It creates a drive for demand – Limited Edition one-offs are a great call to action, creates excitement and value, and your customers won’t want to miss out. 
2.  It’s a way to experiment – Developing a seasonal product is a safe way to try out new products to see if it can be sold all year round. 
3.  It encourages cross-selling – Some companies will sell their seasonal product alongside others in a gift pack which increases the number of units they sell.
4.  It improves relations and branding – Releasing a new product will naturally create hype for the product providing free brand visibility and a positive customer base 
5. Most importantly, it increases sales and profit – Data suggests seasonal products help to boost revenue which is the whole point right?

In fact, according to research, the value of Christmas sales this year in the UK is worth 73.46 billion pounds. Not to mention 50% of shoppers gifted food & drinks products and 42% on health & wellness products. It’s also a known fact that people consume more during the winter period with half a billion cans being sold and 7/10 people buying more food around this time.

Featured Products

If you’re looking for inspiration of sensational seasonal promotions and packaging, we’ve shortlisted a few of our favourites to guide you on the right path: 

One of our very own clients, Little’s, have demonstrated how effective seasonal products can be. Little’s was established during the 1980’s, where since then, the family-run business is bigger than ever! Their seasonal “Christmas Spirit” coffee blend was crafted over 25 years ago with all your typical Xmas Scandinavian flavours included.

Considering the recipe was developed in Finland (the home of Christmas), it’s no wonder why it’s one of their biggest sellers! 

If you're looking for variety, Sonoma revolves their whole business plan around seasonal packaging. As a company who primarily sell candles, the aromatherapy market is the perfect place to offer seasonal products. From imagery of summer scents to illustrations of winter aromas, you can understand why they are such a hit. 

And even brewing companies are having a go. We’ve seen companies like Stella Artois adapt their design to a more festive and vibrant look ready to jump out in the stores. Plus (if you didn’t know already) we also offer a range of cans ourselves, providing you with extra choice and customisability. 

Learn more

It’s Never Too Late

Whether you’re developing a limited-edition craft beer for your 10-year anniversary or you’re looking to release an exclusive Xmas scented candle, we are here to help you every step of the way.

Explore the endless design methods we use to make each brand unique and visually striking to help your product come to life.

Want a slice of the seasonal packaging cake? Enquire today and find out how you can push your brand to the limit.