What brands are doing this Paris Olympics, 2024

This year’s Olympics is set to be a smash hit across the world, and we are eager to see what is in store for all the brands associated with the event. By creating unique packaging and branding options, these companies will be leveraging the event to level up their public reach. Considering your branding and packaging options is an extremely important event in a company’s journey. This is why Rawlings Group has established itself as a leading provider of end-to-end solutions. With bespoke glass packaging options and a variety of labelling options, Rawlings can exhibit your company’s brand at centre stage. Helping you achieve that gold-medal standard.

With the 2024 Olympics in full swing, many brands are taking their chance to capitalise on the historic event. The world-wide sporting competition is taking place in Paris this time, the city of love. In doing so many of the world’s most influential brands are trying to establish themselves in support of the Olympics. There are numerous brands both sponsoring the auspicious event but also creating signature packaging that showcases their product and the Olympics 2024. 

Coca Cola 

Coca-Cola has been a long-standing sponsor of the Olympic games, starting all the way back in 1928. Whilst also being a proud partner of the Olympic Torch relay for over 2 decades and being a founding member of The Olympic Partner (TOP) Program. With a renewed partnership till 2032 the association will last for at least 104 years. So, what exactly is Coca-Cola doing for the 2024 Olympics? Well, Coca-Cola has announced their theme of “Celebrate Everyday Greatness” which introduces a roster of Olympic and Paralympic members to their international “Coca-Cola team”. This team will focus on celebrating all things big and small, empowering young people across the world. With the help of Coca-Cola's range of products. 

P&G 

It’s not just Coca-Cola sponsoring the Olympics, many other brands are too. For instance, P&G owns over 30 brands under its umbrella. Some you might recognise are Pampers®, Fairy®, Gillette®, Head & Shoulders® and Oral-B®. A plan to feature superior performing household and personal care brands was announced by Procter & Gamble during the Olympic and Paralympic Games Paris 2024. Which will also include Olympic-inspired brand marketing, athlete sponsorships and complimentary products and services to athletes within the athletes’ village. Gilette, with a strong brand association with sports, will feature a gold razor as their collaboration for the Paris 2024 Olympic games. Whilst Oral B will showcase their “Brush Like a Champion” campaign, leveraging their status as the official Oral Care Products of the 2024 games. 

This gold finish products are very similar to the time that Rawlings created standout branding for The Bird Box (https://www.rawlingsbristol.co.uk/case-studies/the-bird-box). The luxury spray finishes are exceptional at bringing brands to life, could yours be next? 

LVMH 

The luxury brand announced its partnership with the Paris Olympics earlier on. Providing sponsorship and funding to many of the athletes competing during the event. The partnership showcases the brand's importance in the French economy, as the brand owns 75 houses including Louis Vuitton, Dior, Loewe, etc. Luxury products are to be provided to the Athletes at the Athletes' village. 

Much like our case study with Oilixia (https://www.rawlingsbristol.co.uk/case-studies/oilixia), we were tasked with bringing luxury packaging to the Health & Beauty market. Our range of bottles and jars with our decoration techniques are a great option for any brand seeking to win big. 

Miko 

The popular ice cream brand Miko was announced as an official sponsor for the 2024 games. The French brand will feature their extensive range of brands such as Magnum, Twister, Cornetto, Ben & Jerry’s, Carte d’Or and Solero at the Olympics this year. Bringing their significant standing within the country to the forefront. 

Tourtel Twist 

Non-alcoholic beer brand Tourtel Twist became another sponsor of the Paris Olympic Games. With the revelation that alcohol can not be sold at the Olympic events, the non-alcoholic beverage takes centre stage. Tourtel Twist is steaming ahead, having launched in 2015, they have already secured an agreement as the official supplier of the Tour de France running through to 2025. 

Corona Cero 

Corona Cero launched its global campaign “For Every Golden Moment” this year. Becoming the first-ever global beer sponsor of the Olympic games, focusing on support, togetherness and moderation within sports. Corona’s new zero alcohol brand will take centre stage at the Olympic event, showcasing the best of what they can offer whilst promoting responsible consumption and building a better world. 

Speaking of a better world, nothing speaks more truly of this than our case study on Belu Water (https://www.rawlingsbristol.co.uk/case-studies/belu-water-311). This collaboration featured Rawlings bringing its best environmental practices to Belu Water. Featuring an 18% lighter bottle, which showcases the adaptability of Rawlings for a more sustainable world. 

To enquire how your packaging can help establish your business contact us directly. 

Email us at hello@rawlingsbristol.co.uk or feel free to call us on +44 (0) 117 960 4141 for our Bristol office or +44 (0) 330 175 7656 for our Leeds office.

We look forward to working together.