A few things you might not know about us | Rawlings News

We’ve been called a lot of things... 

Glass Manufacturer, Glass Distributor, Glass Merchant, Glass Wholesaler, you get the picture. Way back when this was true and still is to this day, but we’ve been established since 1850, and as you can imagine we’ve grown into something so much more, a packaging specialist. What’s more we don’t solely deal with glass anymore. 

Not just Glass Projects 

We always listen to our clients and as such have increased the materials we work with. Our expertise lies in creating bespoke packaging, so the material in a sense doesn’t matter. Obviously, we are specialists in glass and the creation of bespoke glass, but we can now offer our expertise to cover packaging in cans. Our most recent project was for Willy’s ACV – a natural energy drink with apple cider vinegar and kombucha. You may also be familiar with William Chase’s other brands… Tyrrells (crisps) and Chase (distillery). You can look at the completed project here.   

What does a packaging specialist do? 

As well as supplying and supporting our bigger clients with large volumes of glass on a weekly basis, we specialise in creating unique packaging for start-ups and SME’s that want to launch new products and quickly bring them to market.  

What does this involve exactly? 

First off, we help you find the right container and closure for your product and brand, at the right price. If you have a particular product in mind that you have seen from our product catalogue we can quote you immediately, if however you want more of a consultative approach and want to understand a range of options, we can get to grips with the end visual you are trying to achieve and advise on a range of containers that you can select from depending on your budget. This is just step one though.  

Branding? 

You may well have this covered but quite a lot of our clients just have an idea of what the final brand design should look like, or perhaps have the artwork created but just need someone to create a print ready version to begin decoration. We have a graphic design service that can help whatever the need.  

Our graphic designer Tom is a specialist in brand identity and creation, and fully experienced in packaging, print, editorial, digital, web and advertising. He’s worked with ambitious start-ups through to nationally recognised brands and his work is regularly featured in the public eye.  

If you’re looking to create a brand from scratch, we can create logos, imagery and other brand assets such as typography, colour palettes and brand guidelines, or if you just require a few finishing touches to existing artwork we can do that too.  

Decoration 

Once the container is selected and the artwork created it’s time to talk about decoration. A mix of decorative techniques can be used to achieve a unique and distinctive product that grabs attention and recognition at point of sale. To get an authentic fit with your brand, we work closely with you to navigate the complex range of options.  

This conversation will actually happen a lot earlier, before any graphic design is actually done. The reason being is that each decorative process has certain pros and cons that need to be fed into the label design process. You don’t want to create a phenomenal brand and label design if it can’t be articulated correctly onto the container without a huge cost involved. Better to be safe than sorry but we’ll cover this for you. 

Filling 

We can also offer filling services. We work with several amazing fillers that can help on several fronts. If you have the product created, we can simply fill when the packaging is complete and deliver the finished product.  

If you need a little more help, our filling partners who you will be dealing with directly will guide you through concept analysis (flavours, target costs, KCAL targets), ingredient sourcing, recipe development, costing analysis during development to avoid surprises, product sign off, nutritional’s and ingredient lists, label regulations; basically everything you need to efficiently and correctly create you product.  

Pick and Choose 

Hopefully this has given you an idea of exactly how we can help. It’s entirely up to you how you wish us to be involved. We can cover absolutely everything, or you can pick and choose what elements of our service work for you, all that matters is that you end up with the best packaging for your brand.